Overview

The Jr. NBA Youth Basketball (JNYB) is a national youth basketball program designed to develop fundamental skills, sportsmanship and a love for the game of basketball. The NBA & Canada Basketball grassroots initiative empowers community sport groups, facilities, and clubs to positively influence youth through basketball.

Values

Learning - The Jr. NBA program creates opportunities for all children to learn and play basketball, through qualified coaching and programming, in a positive, safe, supportive, and development-focused environment.

Activity - Canada Basketball & the NBA hold the goal of seeing the health of a nation, and through the Jr. NBA Program, Coaches, and Coordinators work to influence children to be active for life by creating a positive impression on physical activity.

Success - The Jr. NBA program promotes the use of size appropriate equipment to allow children to experience success on the basketball court based on their age/stage.

FUNdamentals - Canada Basketball and the NBA believe following Sport Canada’s Long Term Athlete Development (LTAD) Model will put children in position to be successful through their physical lives. Through a focus on foundational skills, children can work to become physically literate, and the Jr. NBA acts as the entry point to basketball in Canada.

Respect - The Jr. NBA Curriculum promotes a team environment and the inclusion of all the individuals throughout the session. Through team games, Jr. NBA Coaches encourage all children to lift each other up when down by taking a holistic approach towards basketball.