BGC Canada (formerly Boys & Girls Clubs of Canada) has released a new campaign that showcases the confidence BGC Clubs instill in 200,000 kids and teens every year. This is our very first campaign after our recent rebranding to the more inclusive BGC. Our new voice is bold, bright, positive. We’ve been hard at work for 120+ years helping young people, families, and communities across the country—now it’s time to shout our story from the rooftops.

The No. More. Barriers. video was filmed with Club youth, who also created the campaign’s soundtrack with the help of MJMS music school, and Club member testimonial inspired the illustrations.

Watch our behind-the-scenes and No. More. Barriers. videos below!